150th Anniversary Hennessy X.O
Pritzker Prize-winning architect [Frank Gehry](https://www.dezeen.com/tag/frank-gehry/) has created a limited-edition [bottle](https://www.dezeen.com/tag/bottles/) for the 150th anniversary of drinks brand [Hennessy](https://www.dezeen.com/tag/hennessy/)‘s X.O cognac, which he hopes is unlike “anything people have seen before”.
The handcrafted cover, which encases the distinctive shape of the Hennessy X.O bottle, was forged from 24-carat gold-dipped bronze to evoke feelings of drinking cognac and the process by which it is made. For the bottle’s crinkled shape, Gehry looked to the water in the Charente River, which runs alongside the Hennessy distillery in the town of Cognac, west France. He wanted the form to recall the light reflecting in the river, the craftsmanship that goes into creating the cognac and the drink’s history.
“The existing Hennessy bottle is iconic, so we wanted the new design to respect the history and the brand identity that came before us,” Gehry explained. “A big part of the history of Hennessy is the involvement of the family and the craftspeople that have committed their lives to making this the best product on the market. You feel this when you drink Hennessy,” he continued. “With this design, I wanted people to also feel the human hand by the craftspeople who made the bottle.”
As well as the bottle, Gehry designed a crystal glorifier to display it and a fusil, which is used to taste a small quantity of the drink to test its quality, from brass and gold. All of the items are packaged in a protective cardboard case that was created in homage to the corrugated-cardboard furniture that the architect designed in the 1970s.
[Via.](https://www.dezeen.com/2020/09/25/hennessy-x-o-150th-anniversary-frank-gehry-bottle/)