The technology isn’t new or flashy, but in this application it’s a showstopper. Adapting [an obscure technology used primarily by missionaries](http://learning2share.blogspot.com/2008/06/cardtalk-minimalist-record-player-or.html), Grey Canada created this no-tech record player as a promotional mailer for Griffiths Gibson and Ramsay Productions (GGRP). An original recording by the Vancouver and Calgary based sound studio (a story entitled A Town That Found Its Sound) was packaged in a special cardboard sleeve, complete with a built in needle. Simply fold the packaging into position and use a pencil to spin the record by hand; the vibration of the cardboard sleeve emits the sound! The mailer was sent to production companies across Canada and the United States and predictably, the response has been “amazing”.